COBRA Golf partnered with Arccos to bring you COBRA’s first Connected club featuring COBRA CONNECT Powered by Arccos.


Arccos recently formed an industry-first partnership with COBRA Golf to launch The COBRA CONNECT Powered by Arccos range of connected drivers. The new KING F7, KING F7+ and KING LTD Black models all come standard with an Arccos sensor embedded in the grip, provided users with GPS while capturing driving distance and accuracy stats.

Arccos – maker of Golf’s #1 Performance Tracker and a technology partner of Microsoft – announces its second-generation system, Arccos 360, is now available at leading golf retailers and finer pro shops worldwide.

Consisting of 14 ultra-light sensors, one for each club in your bag, Arccos 360 automatically detects every shot a golfer hits. It then uses an enhanced version of the Strokes Gained algorithm to provide any player, anywhere with the same ShotLink-style analysis used by every player on the PGA Tour.

Often called the “Caddie in Your Pocket,” Arccos 360 received the 2017 Golf Digest Editor’s Choice Award for Best Game Analyzer and was named the top product at the 2017 PGA Merchandise Show. It helps players know:

How Far to Hit Each Shot – with rangefinder GPS (in yards or meters) to any point on more than 40,000 courses worldwide

Which Club to Use in Every Situation – with Smart Distance™ data on true averages for each club in your bag

What to Practice – with the proprietary Tour Analytics platform that provides insights about a player’s strengths and weaknesses, including handicap breakdowns for Driving, Approach, Chipping, Sand and Putting

“Until now, amateurs haven’t had access to the type of data-driven insights that the world’s best players are using,” says Sal Syed, Arccos CEO and Co-Founder. “We’ve pioneered a system that does just that by seamlessly capturing and analysing every shot a golfer hits, helping them go beyond guesswork to lower their scores.”

Arccos 360 sensors communicate with a free app for iOS and Android devices, delivering data for distances hit, club averages, driving accuracy, greens in regulation, sand saves, putts and more. By accessing the Tour Analytics web dashboard, Arccos users and their instructors can gain valuable insights via deep dives into stats, playing patterns and rich data comparison for every club, shot, hole and round. Tour Analytics was developed with Peter Sanders, golf’s most renowned statistician, and draws from his work with PGA Tour star Zach Johnson.


“In just over two years, we’ve recorded more than 50 million shots during nearly 600,000 rounds and the evidence is clear – our users improve rapidly,” adds Syed. “In 2016, the average Arccos user who played more than 10 rounds reduced their handicap by 2.77 strokes, a rate that’s 20-times faster than the average player in the USGA GHIN handicap system. This is just the tip of the iceberg in terms of the advanced analytics that will be delivered to the Arccos community through our work with Microsoft.”

For more information:


Rob Brooks @golfnation_


Please enter your comment!
Please enter your name here